Introducing Advanced Call Analytics

Today we're launching a significant upgrade to Sentra's call analytics engine — one that makes post-call coaching faster, more objective, and more actionable than anything we've offered before.

What's New

Custom Scoring Rubrics

Previously, Sentra scored every call against a single default rubric. Effective, but not tailored. From today, you can build your own scoring rubrics that reflect exactly what good looks like for your team — your discovery questions, your talk track, your objection handling framework.

Scores update automatically after every call. No manual review required.

Moment Detection

Sentra now identifies and timestamps specific moments in a call: when an objection was raised, when a buying signal appeared, when a commitment was made. Managers can jump straight to the relevant section rather than listening to a full hour-long recording to find the two minutes that matter.

Rep Benchmarking

You can now compare individual rep call scores against team averages over time. This makes performance conversations more specific and easier to have — you're showing a rep their trend, not just giving them an opinion.

Why We Built This

The most common piece of feedback we received from sales managers using Sentra was that coaching was still taking too long. Even with summaries, managers were spending 45 minutes preparing for a single rep debrief. That's not sustainable for a team of any size.

We built advanced call analytics to get that number down to under ten minutes, without sacrificing depth. We think we've done it.

Availability

Advanced call analytics with custom rubrics is available on Growth and Scale plans from today. Existing customers will see the new features in their dashboard automatically — no action required. If you have questions or want a walk-through, reach out to help@sentrasales.com and we'll be in touch within 24 hours.