Lead Distribution, Automatic, Fair, and Instant
Manual lead assignment is a bottleneck. Leads wait. Reps get uneven workloads. Sentra removes the bottleneck entirely, routing every incoming lead automatically, the moment it arrives.
Four ways to distribute leads
Choose the method that fits your team, or combine them. You can apply different rules for different lead types, regions, or team segments.
Round Robin
Rotate leads equally across your available reps, fair, simple, and automatic.
Workload-Based
Route each lead to the rep with the fewest active leads so no one gets overwhelmed.
Territory-Based
Match leads to reps by geography, industry, or company size, ideal for segmented teams.
Manual Assignment
Managers can assign directly when a specific rep is the right fit for a particular lead.
Smart assignment rules
Beyond the core routing method, smart rules handle the edge cases automatically, so every lead reaches someone who can act on it, no matter what.
Business hours
Hold leads outside working hours and assign them the moment reps come online.
SLA alerts
Flag any lead that has been waiting too long so managers can act before it goes cold.
Daily limits
Set a maximum number of leads per rep per day to prevent burnout and protect quality.
Vacation skips
Automatically skip reps who are out of office, no manual adjustment needed.
Manager escalation
When no rep is available, escalate to a manager automatically.
Mixed methods
Use round robin for SMB leads and territory rules for enterprise, in the same team.
Business hours and SLA alerts
Sentra respects your business hours, holding leads outside working hours for assignment when reps are active. Built-in SLA alerts flag any lead that has been waiting too long, giving managers visibility before deals go cold.
The fastest responder wins. Sentra makes sure your team is always the fastest responder.