Sales Analytics & Reporting, Coach With Data, Not Gut Feeling
Gut feeling is not a growth strategy. Sentra gives sales managers the data they actually need, talk time heatmaps, AI intent scores, and outcome distribution charts that reveal exactly where deals are won and lost.
Everything Sentra tracks for you
All the analytics your team needs, across calls, outcomes, and individual performance, without building a single spreadsheet.
Total calls & talk time
Track call volume and total time spent on calls across any date range.
AI intent score
Every call is rated for prospect engagement, so reps know exactly where to focus follow-up.
Connection rate
See what percentage of outbound calls actually connect, and identify patterns.
Talk time heatmaps
Call volume by day and hour, see when your team is most active and prospects most responsive.
Outcome distribution
Connected, voicemail, no answer, booked demo, a clear picture of pipeline health at a glance.
Exportable reports
Share reports directly in performance reviews or team meetings, no extra formatting needed.
Call outcome distribution
Outcome distribution shows how calls end, connected, left voicemail, no answer, booked demo, giving a clear picture of pipeline health at a glance.
Spot trends over time, understand which reps convert connections into demos, and adjust your strategy with confidence.
Example outcome distribution, your data updates in real time
Acme Corp, James R.
AI Intent Score
Bluestone, Sarah L.
AI Intent Score
TechCo, Priya N.
AI Intent Score
AI intent scores, generated after every call
AI-powered intent scoring
Every call in Sentra receives an AI intent score that measures how engaged and interested the prospect was. Intent scores help reps and managers prioritise follow-up, focusing time on the prospects most likely to convert.
No more reps chasing cold leads while warm prospects wait. The AI tells you exactly where to focus next.
Team and individual reporting
The Reports section gives managers a full breakdown of team and individual performance, over any time period, ready to share directly in reviews.
Individual breakdowns
Leads contacted, deals won, conversion rates, and response times, per rep.
Custom date ranges
View analytics week-by-week, month-by-month, or across any period you choose.
Lead volume trends
Track whether your top-of-funnel is growing, shrinking, or holding steady.
Export-ready
Reports formatted to go straight into presentations or performance reviews.