Sales Playbook Engine, Your Process. Your Tone. Your AI.
Off-the-shelf AI gives every sales team the same generic experience. Sentra is different, train the AI on your methodology, your tone, and your objection-handling so it sells exactly the way you do.
Everything the AI learns from your playbook
Your Sales Playbook becomes the foundation for every AI action in Sentra, from call scoring to follow-up generation to real-time coaching.
Define your ideal call structure
Set the questions, flow, and key moments that make a great call for your team.
Custom objection-handling
Load in the objections your reps face most and exactly how they should be addressed.
Scoring against your criteria
Every call is scored against your standards, not a generic AI benchmark.
Drives follow-up generation
Follow-ups are generated in your tone and style, guided by your playbook rules.
Multiple playbooks
Different products, markets, or team segments can each have their own tailored playbook.
Live within 30 minutes
Start simple, refine over time. Most teams are up and running in half an hour.
Build your playbook in minutes
Define your ideal call structure, the questions your reps should ask, the objections they face most often and how to handle them, and the tone that reflects your brand. Once set, Sentra uses your playbook to score calls, generate follow-ups, and coach your team, all based on your criteria.
Sales Playbook Engine
Active on every interaction
Consistency at scale
Your top rep performs brilliantly. Your newest hire is still finding their feet. The gap between them costs you deals every week. The Sales Playbook Engine closes that gap by giving every rep access to the same AI-powered support, scoring their calls against your standards and flagging where they deviated.
Sales Playbook Engine
Active on every interaction
Onboard new reps faster
New hires typically take weeks to get up to speed. With a Sales Playbook built into Sentra, every new rep has the methodology at their fingertips from day one, and gets real-time feedback on how closely they are following it. Faster ramp times, fewer early mistakes, less repetitive coaching.
Sales Playbook Engine
Active on every interaction
30 min
Average playbook setup time
Day 1
New reps start with your methodology
Every call
Scored against your own standards