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AI Call Analytics & Scoring, Know What Happened on Every Call

Most sales managers can't listen to every call. Most reps can't remember every detail. Sentra solves both, AI that records, transcribes, and scores every call automatically.

How it works

The moment a call ends on Sentra, our AI gets to work. From transcription to scored summary, fully automatic, every time.

01

Call ends on Sentra

The moment a call finishes, our AI immediately begins processing the recording.

02

Full transcription

Every word is transcribed in seconds, searchable and linked to the lead record.

03

Key moments identified

Objections raised, buying signals, next steps agreed, all flagged and surfaced.

04

Score delivered

Reps see their score instantly. Managers get a dashboard view across the whole team.

What gets scored

Every call is measured against your own playbook criteria, not generic benchmarks. You decide what a great call looks like. We measure every rep against it.

Talk-to-listen ratio

Flags reps who dominate the conversation and miss cues.

Objection handling

Detects whether objections were acknowledged and addressed.

Discovery quality

Measures how well qualifying questions were asked.

Next step clarity

Confirms a clear next action was agreed before hanging up.

Overall engagement

Sentiment analysis of the prospect's tone throughout the call.

Playbook adherence

Scores the call against your own script and criteria.

Why it matters

Sales coaching is broken in most teams. Managers either have no visibility or spend hours reviewing recordings. Sentra gives you both, full visibility and zero time wasted.

Reps who receive consistent, data-driven feedback close more. Teams using Sentra see measurable improvements in call quality within the first two weeks.

Instant scored summary, no recordings to sit through
Coach every rep, not just the ones you have time for
Spot patterns across your whole team in one view
Set your own criteria based on how your team actually sells

Frequently asked questions

See every call score in real time

No more guessing. No more lost deals from bad follow-through. Try Sentra Sales free for 14 days.